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Think Wrong
Facilitator Intensive

Tucson, Arizona, USA
March 25–27, 2025

Become a Think Wrong Instigator

Lead innovation, change, and growth heroes to what’s next.



Thinking wrong is conquering biology and culture to change how things are to how things might be.


The Think Wrong Facilitator Intensive is designed to equip people with the knowledge, language, frameworks, tools, and skills to:

  • Help others think wrong about challenges—big and small.
  • Use the Think Wrong Problem-Solving System to identify, diagnose, size, prioritize, and organize pains and problems into portfolios of innovation opportunities
  • Be effective instigators—to design, recruit, produce, run, and report on—innovation collaborations with colleagues, internal and external clients, and partners
  • Provide innovators with strength-building tools that will help them build the habit of using their new knowledge and skills in their everyday work
  • Provide coaching to innovators before, during, and after Think Wrong sprints, sessions, and meetings
  • Accelerate time-to-market of high-potential solutions

The intensive introduces a set of Think Wrong Frameworks you can use to organize thinking and action to create positive change.


New skills. New tools.

This 3-day in-person includes a one-year membership in the Next Lab, our cloud-based innovation software, and much more.


Register today



Hear from recent participants.

Why take our word for it. Listen to what some recently certified Wrong Thinkers have to say.

“Think Wrong made the problem solving process quite simple while successfully taking the time to separate the different crucial steps. Whether it be problem understanding, ideation, or planning.”

Join Innovators & Instigators, our Global Community.

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